Why, Chipotle, Why???
You’ve probably heard the news: Chipotle is opening up one of their chain burrito places over in Uptown. Some of you are celebrating this. Some of you are mourning this. Perhaps some of you are participating in both the celebration and the mourning process.
We have always been a proponent of the totally local (or at least locally started) over the chain. We even support local chains — Dion’s, Il Vicino, Blake’s, even the Flying Star conglomeration. Why? Because they were started in Burque.
And we get Chipotle, we do. When you’re in a town that pronounces that spice as “chipoltay”, it’s probably the closest you’re going to get to ending those cravings for green chile without having your mom ship you a $200 package of Sadie’s salsa. And yes, Chipotle builds a different kind of burrito from Dos Hermanos or the Burrito Lady. (Although perhaps the term “wrap” is more apt, at least from the standpoint of purely New Mexican cuisine.)
Sure, they support local farms. They appear to have a hip, cool corporate ethos, possibly stemming from their roots in nearby Denver. They’re like Ben & Jerry’s, but with burritos (wraps! We mean wraps!). And they serve a seemingly “healthy” option to regular fried fast food.
But they were basically owned by McDonald’s for almost a decade. So what if they support local farms and give healthy food and even create a few small jobs for workers here in Albuquerque? The money you pay for each of these burritos doesn’t stay local. It’s just another corporate megabeast offering something you can get almost anywhere else, without adding to our already colorful local culture.
New Mexico was the last southwestern state (read: state wherein you should be able to get really authentic burritos) to resist the Chipotle urge. Take a deep breath and think about that. Are we more cosmopolitan now that we have a Chipotle? (FYI — Farmington already has a Qdoba. We love Farmington, but not because it’s super cosmopolitan.)
There’s something to be said for living in a place where you have to crave a national chain because the local food trumps it. Handmade tortillas, green chile, carne adovada, calabacitas — these are all authentically New Mexican tastes that Chipotle has never provided, and never will. When we leave New Mexico, we substitute Chipotle for those homegrown tastes because we’re forced to. When we come home, Chipotle couldn’t be further from our minds.
That is exactly why we doubt that the grand opening will put too much of a dent in sales at any of our favorite burrito places. It’s not like Taco Bell is killing the breakfast burrito business at the Frontier. Still, we’re pouring one out for the fact that Albuquerque is another fallen domino in the race for giant corporations to take over our little food lives.
Go on and eat your Chipotle burrito. Just remember your true Burqueño eateries twice as often.

Take us home